November 16, 2020 | How Mercedes is giving dealers financial 'empowerment'

Mercedes-Benz USA interim CEO Drew Slaven and Jeff Swickard, chairman of the Mercedes-Benz Dealer Board, discuss the automaker's decision to scrap its Tier 2 marketing program. How the move will put ''tens of millions of dollars'' back in dealer pockets and why the company is also allowing its U.S. retailers to have more control over the brand's digital experience.