Jack Butcher, Visualize Value (Live) // Part 1: How To Actually Get Paid In The Creator Economy

Watch the full convo and Q&A on YouTube: https://youtu.be/gSVQHw-da5s Jack Butcher is the founder of Visualize Value, a company that builds content, community & courses for building independent income on the internet. His Twitter + Instagram accounts have grown to 400k+ followers in 2yrs & his business earned $1mil+ in 2020. This was Jack's second appearance on Creator Lab. This time, Jack & Bilal co-hosted a live recording with a virtual audience. To join the next one, sign up at: https://www.creatorlab.fm/live Let us know what you think on Twitter: https://www.twitter.com/bzaidi https://www.twitter.com/jackbutcher After listening to this conversation, you'll understand: the evolution of the creator economy from 1000 true fans to 100 true fans importance of "1 true fan" content/product machine + "the factory is the product" why an audience is like a stem cell unique examples of creator monetization the importance of packaging, owning phrases & outcome-based marketing Jack's 2020 revenue breakdown Part 2, the live Q&A is in the next episode (look in your podcast feed) Timestamps: 00:00:00 Intro 00:04:26 What is the Creator Economy? 00:07:49 Succeeding With A Smaller Audience 00:08:39 1000 vs 100 True Fans 00:10:03 Jack's 2020 Revenue Screenshare 00:11:38 1 True Fan + Hedging 00:14:51 The Permissionless Apprentice 00:22:25 Audience ≠ Distribution 00:27:49 Concentration vs Diversification Of Focus 00:34:34 Downsides of Building a Public 00:36:41 "The Factory is the Product" 00:40:41 Employee = 1 Customer 00:44:00 Packaging + Owning Phrases 00:47:52 Outcome-Based Marketing 00:49:47 Unique Examples of Creator Monetization 00:50:45 Audience is like a Stem Cell - Shaan Puri Example 00:51:54 Investing As A "Knowledge Influencer" 00:55:35 Reps, Consistency + A-Side Tracks 01:01:18 The Value of Services vs Ads 01:06:37 Social Impact + Charity 01:10:22 Strategic Partnerships + Distribution 01:13:55 Choosing Partners Is Like A Marriage 01:16:51 SMS + New Channel Experiments