Episode 220: Designing Products That Click with Jake Knapp

Join Melissa Perri on the latest episode of the Product Thinking Podcast as she chats with Jake Knapp, creator of Design Sprint at Google, and general partner at Character Capital. Known for for his seminal book “Sprint”, Jake discusses nuances from his latest book, "Click," and emphasizes the critical role differentiation plays in product success.This episode dives into the importance of starting product ideation with a clear differentiation strategy, ensuring that by the time you're ready to launch, you're not just another face in the crowd. Learn how to apply Jake's insights to make your products stand out from the rest, using the Foundation Sprint.Want to understand how to make your product unique in today's competitive market? Tune in for some practical takeaways from Jake's extensive experience helping startups and established companies refine their product strategies.You'll hear us talk about:5:53 - The Power of DifferentiationJake explains why thinking about differentiation should be the starting point of any product project, and how it connects to finding product-market fit.16:48 - Foundation Sprint to Design SprintJake walks through how a two-day foundation sprint can set the perfect stage for design sprints, helping teams define their hypotheses and move quickly from ideas to testable prototypes.35:53 - Lean Startup vs. Design SprintExplore the similarities and differences between Lean Startup and Design Sprint methodologies, and why rapid iteration and experimentation are key to product success.Episode resources:Click book: https://www.theclickbook.com/Jake on LinkedIn: https://www.linkedin.com/in/jake-knapp/Try Liveblocks: https://liveblocks.io/Timestamps:00:00 Introduction02:57 Dear Melissa06:57 Finding the gap before building14:39 Foundation sprint and why differentiation matters25:21 Customer research timing and magic lenses30:29 How to use lenses for decision-making35:53 Lean Startup vs design sprint and planning time43:19 Reclaim case study