BONUS EP | @hot4thespot - a viral account dedicated to THE Zara dress
Starting the Conversation - A podcast by Alice Benham

Categories:
If you’ve left the house in the last 3 months you’re most likely aware of what I mean when I say THE Zara Dress, a dress so widely worn that it’s got its own instagram account - hot4thespot. As soon as I saw the thousands of submissions, hilarious brand voice and rapidly growing followers I had an instant curiosity around who was behind the account and how it all began. Enter Faye - stylist, designer and the creator behind hot4thespot. In this episode we talked all things hot4thespot from how it began and what made it take off to why Faye doesn’t own the dress and where it goes from here. Speaking of where it goes from here, Faye is partnering up with Free Periods and Glamour to host a really exciting event on August 22nd - keep an eye out on hot4thespot’s Instagram account for more info… _____ STAY CONNECTED Hot4thespot | Instagram Alice (aka me) | Instagram| Website| Podcast Edited by Emily Osborne