How to Get Systems implemented in your Dental Business Now

‘As a dental practitioner I didn’t initially count the hours spent working on the business only those spent working directly with patients but if you look at the non-clinical time are you spending this time effectively?’ As a dental surgeon and business owner, Brad knows exactly what it’s like trying to balance the time spent with patients whilst growing a business and in this episode he explains how systems put in effectively and used by those who’ve been trained can create a more fluid environment that is beneficial to everyone involved. As an owner and dentist, you must take responsibility for how the business develops and effective systems can improve all areas allowing you to focus on the aspects that enrich your life the most.   KEY TAKEAWAYS Systems are there to improve all areas and allow you to focus on the areas that enrich your life the most. The end goal is to create an operations handbook that covers in detail every area of your business. This document should enable any new comer to the business to start work in their role in a relatively effective way. Dialogue and vocabulary for every situation should be prepared and trained for, so that whoever the patient is interacting with they get the same caring message. There must be both soft systems and hard systems. The hard systems are there to make sure the practice looks a particular way, the soft systems are the way people interact with patients. The operations manual has to be personal to you, what is your practice ethos? How do you want your practice to look? what sort of patients are you trying to attract? The goal is to create a lasting impression with patients and attract the right sort of patients. If all staff effectively work by your personal operations manual then you will have created a very packaged saleable product for a potential purchaser when you want to exit the business. If you’ve created a very effective operations manual then it is easy to hold people accountable and achieve consistency. It enables you to bring your personality and your vision through to all members of staff. By increasing efficiency, you improve the experience of the patients coming through the door. Systems make work smoother because patients are better informed when they arrive and all elements of the business are better organised and managed.   BEST MOMENTS ‘Early on you should create a blue print of how you want your business to run’ ‘Walking through the practice and viewing it from the patient’s point of view is extremely worthwhile’ ‘If you’ve created a very effective operations manual then it is easy to hold people accountable and achieve consistency’   ABOUT THE HOST  Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life.    Still a practicing dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry.   In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family.   He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK.   Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development.   CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook