Rant! What Went Wrong With The CDO Webinar?

Dentists across the UK last week came together to watch a webinar hosted by Sara Hurley, in the hopes that guidance, compassion, and most importantly answers could be provided by the Chief Dental Officer. However, many were dismayed to find their concerns ignored, their guidance still missing, and their questions left unanswered. Brad talks today about this missed opportunity for clarity, about the current state of affairs in UK dentistry, and the many ways in which the CDO could well have brought relief to the disharmony in the industry.   KEY TAKEAWAYS   With over 10,000 dentistry professionals assembled for the webinar, the CDO had an incredible opportunity to offer guidance and clarity in this unprecedented moment in time. Dentists need a swifter response and less red-tape. The main frustration at the moment is that any process currently needs to filter through far too many channels. This is a once in a generation crisis. All the stops should be pulled out in order to keep practices funded, and to relieve the stress, worry and uncertainty. The webinar should have acted as a concise bringing-together of clarity and information designed to guide practices, instead of creating fracture lines throughout the industry. There’s never been a better opportunity to unify the profession than now. The need for guidance has caused many to open lines of communication, to come together, and to work alongside each other in the search for solutions.   BEST MOMENTS   ’There’s a definite improvement in the community spirit among the dentist profession’ ‘We need somebody with a level of authority to take action!’ ’This should be a time for unity, not divisiveness’ ‘We find everything muddied by complexity'   VALUABLE RESOURCES Dentists Respond To The CDO’s Coronavirus Webinar - https://www.dentistry.co.uk/2020/04/06/dentists-respond-cdos-coronavirus-webinar/   ABOUT THE HOST   Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life.    Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry.   In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family.   He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK. Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development.   CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook