How Does Culture, Attention, and Analytics Shape Marketing Today w/ Brandon Rhoten
The Influence Factor by The Influencer Marketing Factory - A podcast by The Influencer Marketing Factory - Wednesdays
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In this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a captivating discussion with Brandon Rhoten, CMO at GroundTruth. The two thought leaders delve into the dynamic interplay between culture, attention, analytics, and marketing in today's digital age. Uncovering intricate intersections and influences, they offer profound insights into the transformative impact of social media shifts on engagement strategies. đ Leave a 5-star rating on â â â â â â â â â â â â â â â Apple Podcastsâ â â â â â â â â â â â â â â and â â â â â â â â â â â â â â â Spotifyâ â â â â â â â â â â â â â â đ Start Your Next Influencer Marketing Campaign: â https://bit.ly/IMgetstartedâ đď¸ Want to be a guest? â â â â â â â â Apply here Show Notes: (01:52) - Brandon's career path (03:50) - Experience takeaways (06:43) - Social evolution (10:57) - Offline to in-store (15:47) - Key marketing indicators (19:25) - Smaller-scale businesses (24:35) - Identifying audiences (27:47) - Hiring social leads (30:32) - Attention garnered by culture (32:35) - Measuring impact (38:07) - Merging of media Check out these other amazing episodes: Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) â From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolenâ â Insider View of VidCon w/ Colin Hickeyâ â Funding the Creative Journey w/ Aaron DeBevoise (Spotter)â â Swipe Right on OkCupid Success w/ Michael Kayeâ â The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahanâ â Decoding the Secrets of the Creator Economy w/ Avi Gandhiâ â The Art of Social Media Creativity w/ Jon Youshaeiâ â Exploring the Influence and Impact of Reddit w/ Will Cadyâ â Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)â â New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Habermanâ â Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)â â Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
