Boyfriend - A Fragrance for All Genders

In Part 1 of this episode, Melody discusses How the brand started from a breakup, How Kate Walsh was looking for a blend of a masculine fragrance with a feminine layer and could not find anything, Why the brand went on pause but was brought back by fans on social media, The brand moat around Boyfriend, The trend of men buying & demanding fragrances, Why they chose to make the brand genderless, Why it's important to be clean & vegan, and so much more.