Richer Poorer - The Winning Trifecta of Clothes: Fit, Feel, & Price

In part 1 of this incredible episode, Iva & Timothy share their journey including How the casual dress trend first started with dotcom boom, Why they originally wanted to slow roll the launch of their brand, How they self-funded the company, Why you must really understand your unit economics, How building the brand using wholesale margins, helped them when selling digitally, What role the musical group, The Black Keys played in their success, Why having a co-founder is a lot like marriage, and much more.