True Vintage - The Brand that Built a Mobile App for other Brands

In Part 2, Rory and John discuss The mobile challenge that led to building Shoppex, How True Vintage played guinea pig for the new app, What kind of customers do best with Shoppex, What types of e-commerce business models should be using mobile apps and which ones shouldn't, What's the brand moat around True Vintage and Shoppex, and so much more.