Sixers Special: Running an NBA Team with 76ers' Chris Heck

Chris Heck, President of the Philadelphia 76ers, joins host George Perry to discuss his role of overseeing content, marketing and branding, ticket sales and service, sponsorship sales and activation, innovation strategy and business development for the Philadelphia 76ers on The Wharton Sports Business Show. Hosted on Acast. See acast.com/privacy for more information.