Social Media Influencer Marketing

Hosts and Wharton Profs Barbara Kahn and Americus Reed talk with Richard Wong, VP of Marketing & Creator Relations of #pad, and Danielle Bernstein, Fashion Blogger (We Wore What) and Social Media Influencer, to examine the complex world of social media influencer marketing and how brands are connecting with influencers more than ever on Marketing Matters. Hosted on Acast. See acast.com/privacy for more information.