Business of Apps Podcast

242 Episodes

1. #62: How to grow your app during the pandemic with Grzegorz Garczyński, Director of Global Performance Marketing at Booksy

   Published: 4/5/2021
2. #61: How to balance a growth strategy for the short and long term with Jess Overton, Director of Demand at ironSource

   Published: 3/29/2021
3. #60: The State of Mobile 2021 with Amir Ghodrati, Director, Market Insights at App Annie

   Published: 3/22/2021
4. #59: App localization best practices with Victoria Chang, International Growth Lead at Flowkey

   Published: 3/15/2021
5. #58: Unconventional ASO: custom campaigns with Binh Dang, Senior Organic App Growth Manager at Idealo

   Published: 3/8/2021
6. #57: Higher purpose campaigns to grow your app with Luca Stefanutti, Head of Product Marketing at Runtastic

   Published: 3/1/2021
7. #56: Product led app growth with Tanya Sharma, Product Marketing & Strategy at Babbel

   Published: 2/22/2021
8. #55: App users retention with out-of-the-box thinking with Catherine Bostian, Senior CRM Tech Manager at Delivery Hero

   Published: 2/15/2021
9. #54: App Store vs. Google Play marketing with Christinne Cuyugan, Growth Marketing at Drops

   Published: 2/8/2021
10. #53: ASO & Paid UA duo: best practices with Arthur Kolayan, VP, Sales & Partnerships at Jellyfish

    Published: 2/1/2021
11. #52: Finance for App UA managers with Martin Macmillan, CEO and Founder at Pollen VC

    Published: 1/25/2021
12. #51: How to win Gen Z on mobile with Lexi Sydow, Senior Market Insights Manager at App Annie

    Published: 1/18/2021
13. #50: How to effectively retarget for e-commerce with Thomas Yannopoulos, Director of Sales at REMERGE

    Published: 1/11/2021
14. #49: What app publishers need to know about data today with Lior Barak, Co-Founder at Tale About Data

    Published: 12/14/2020
15. #48: Combatting mobile ad fraud in COVID-19 era with Luke Taylor, COO and Founder at TrafficGuard

    Published: 12/7/2020
16. #47: App growth in 2020: Stitcher with Julie Booth, Growth Marketing Manager at Stitcher

    Published: 11/30/2020
17. #46: Transparency and mobile performance with Jordi de los Pinos, Co-founder and CEO at SMADEX

    Published: 11/23/2020
18. #45: Paid Social Campaigns with Hannah Parvaz, Head of Growth at Curio

    Published: 11/16/2020
19. #44: Dating apps growth in 2020 with Geoff Cook, CEO of The Meet Group

    Published: 11/9/2020
20. #43: App Subscriptions with David Barnard, Developer Advocate at RevenueCat

    Published: 11/2/2020