Impact Pricing
A podcast by Mark Stiving, Ph.D.
676 Episodes
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Value-based Pricing and Willingness To Pay, What’s the Difference? with Steven Forth
Published: 11/4/2024 -
Blogcast: Better Stories, Better Pricing
Published: 11/1/2024 -
The Power of AI in Pricing Optimization for B2B and B2C Markets with George Boretos
Published: 10/28/2024 -
Blogcast: Evils of Behavioral Economics
Published: 10/25/2024 -
Unlocking Hidden Profits: The Power of Value Metrics and Pricing Experiments with Stephen Plume
Published: 10/21/2024 -
Blogcast: Value-Based Pricing – A Simple Definition
Published: 10/18/2024 -
Streamlining B2B Pricing: Rethink, Simplify, Automate with Barrett Thompson
Published: 10/14/2024 -
Blogcast: Value Is Created Twice
Published: 10/11/2024 -
Elevating Pricing: Shifting the Focus from Numbers to Value with Claire Wang
Published: 10/7/2024 -
Blogcast: Southwest Airlines’ New Seating Strategy: A Billion-Dollar Decision?
Published: 10/4/2024 -
Unlocking Revenue: The Role of Empathy and Trust in Pricing with Nathan Yeung
Published: 9/30/2024 -
Blogcast: Stop Pre-Discounting
Published: 9/27/2024 -
How Effective Writing Shapes Pricing Strategy with Frank Luby
Published: 9/23/2024 -
Blogcast: The 5 Ws of Pricing
Published: 9/20/2024 -
Beyond the Label: Understanding Wine Pricing and Consumer Taste with Tim Hanni
Published: 9/16/2024 -
Blogcast: High Prices and Lost Deals
Published: 9/13/2024 -
Get Your Business Exit Ready While Maximizing Its Value with Christine Nicholson
Published: 9/9/2024 -
Listening to Your Market: The Key to Effective Pricing with Patrick Taylor
Published: 9/2/2024 -
Mastering the Nine Boxes: A Strategic Approach to Pricing with David Brown
Published: 8/26/2024 -
Blogcast: Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
Published: 8/23/2024
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
