31 Episodes

  1. 🍑 Juicy Couture Tracksuit: How Cozy-Core Went Viral | 30

    Published: 5/6/2025

  2. 🥤Frappuccino: The Billion-Dollar Brainfreeze Starbucks Nearly Killed | 29

    Published: 4/29/2025

  3. 🐢Teenage Mutant Ninja Turtles: The “Dumbest” Best Idea Yet | 28

    Published: 4/22/2025

  4. 🔫Super Soaker: Invented by a Rocket Scientist (Literally) | 27

    Published: 4/15/2025

  5. 🐣 Peeps: A Backroom Marshmallow Mystery | 26

    Published: 4/8/2025

  6. 📱iPhone: The Device Steve Jobs Didn’t Want to Build | 25

    Published: 4/1/2025

  7. 🧀 Goldfish Crackers: The Most Romantic Snack | 24

    Published: 3/25/2025

  8. 📺 MTV: How Video Killed the Radio Star | 23

    Published: 3/18/2025

  9. 🌭 Costco’s Kirkland: How a $1.50 Hot Dog Changed Store Brands Forever | 22

    Published: 3/11/2025

  10. 🌮 Doritos Locos Tacos: The Cheesy Mashup That Saved Taco Bell | 21

    Published: 3/4/2025

  11. 🌇 Sesame Street: The Trojan Horse Of TV | 20

    Published: 2/25/2025

  12. 🏔️ Patagonia Fleece: The Billion Dollar Toilet Seat Cover | 19

    Published: 2/18/2025

  13. 🍦Ben & Jerry’s Phish Food: A Collab Born in an Old Gas Station | 18

    Published: 2/11/2025

  14. 🎩 Monopoly: The Shocking Scandal Behind the World’s Favorite Game | 17

    Published: 2/4/2025

  15. ⚡ Red Bull: How The World Got Its Wiiings | 16

    Published: 1/28/2025

  16. 🎸 Fender Stratocaster: The Guitar That Invented Rock & Roll | 15

    Published: 1/21/2025

  17. 🥜 Reese’s PB Cups: From Frog Salesman to Candy Mogul | 14

    Published: 1/14/2025

  18. 🐂 Oregon Trail: Tricking Kids into Liking School Since 1971 | 13

    Published: 1/7/2025

  19. ⌚ Swatch: The $40 Watch that Saved Switerzland | 12

    Published: 12/31/2024

  20. 🧱LEGO: Earth’s Biggest Toy Biz | 11

    Published: 12/24/2024

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The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet [TBOY]) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.