This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
A podcast by Joe Pulizzi & Robert Rose - Fridays
476 Episodes
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236: The Media Business Killed Itself
Published: 5/14/2020 -
235: Prepare for a Turnaround with these Marketing Tips
Published: 5/1/2020 -
234: Why Invest in Marketing Now (Before It's Too Late)
Published: 4/16/2020 -
233: Can Media Companies Survive Coronavirus?
Published: 4/3/2020 -
232: What Marketers Need to Do During Lockdown [SPECIAL EPISODE]
Published: 3/27/2020 -
231: Making Sense of a Crazy Week...plus Could Apple Buy Disney?
Published: 3/20/2020 -
230: Marketing at a Social Distance [SPECIAL EPISODE]
Published: 3/13/2020 -
229: Salesforce, Mailchimp Buy Media Properties
Published: 3/9/2020 -
228: The Real Story Behind Facebook's Fact-Checking Plan
Published: 2/24/2020 -
227: Ranking the Best & Worst Super Bowl Ads of 2020
Published: 2/10/2020 -
226: Content Jobs Among Biggest Growth Area Per World Economic Forum
Published: 1/28/2020 -
225: Coca-Cola Reverts Back to CMO Role. Does It Matter?
Published: 1/13/2020 -
224: 8 Big Content Marketing Predictions for 2020
Published: 12/30/2019 -
223: Can Marketers Learn Anything from the Peloton Fiasco?
Published: 12/16/2019 -
222: Our Biggest Failures BONUS Episode + Even More Failures
Published: 11/25/2019 -
221: Marketing Always Works (If You Leave Out Certain Data)
Published: 11/18/2019 -
220: Twitter's Move Away from Political Ads a PR Stunt
Published: 11/4/2019 -
219: Will New Regulations Help or Hurt Your Content Creation?
Published: 10/21/2019 -
218: Is the Death of Advertising Upon Us?
Published: 10/7/2019 -
217: How to Launch a Show Network the Right (and Wrong) Way
Published: 9/23/2019
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.